Shopify is one of the largest platforms for online stores, and it’s very common for people to run their ecommerce websites through the Shopify platform. However, if you want to help Shopify merchants grow their businesses, you can sign up to become a Shopify Partner, either instead of being a merchant or added to your merchant account. Here’s what you need to know about becoming a Shopify Partner.
What Is a Shopify Partner?
Before you start the path to becoming a Shopify Partner, it’s a good idea to know what this means.
The Shopify Partner Program is a generalized system of designers, developers, marketers, and more, all there to help Shopify users set up and run their businesses. These are experts in a variety of fields that agree to a contract with Shopify where you’re listed on the website and available to help store owners achieve more success, and in exchange, Shopify receives a commission from sales you make through Shopify.
If you have expertise in one of these areas, then you may be able to set up an account with the Shopify Partner Program to help millions of merchants with potential issues. According to Shopify itself, one out of every three Shopify merchants will need help from a Shopify Partner every six months, opening up an array of selling opportunities.
The Main Categories of Shopify Partners
There are four main categories of Shopify Partners to keep in mind if you’re interested in this process.
- Shopify Marketer
Shopify Marketers help Shopify users increase reach and create a marketing platform that makes sense. If a user needs to define their audience, optimize their content, or streamline campaigns, then they’ll look for a Shopify Marketer.
- Shopify Developer
Shopify Developers handle general store development and develop apps to help users take advantage of Shopify more effectively. With three in four merchants using apps, the app development process can help you sell to more people.
- Shopify Designers
Shopify Designers help stores create their own unique look. This includes branding materials, generalized graphics, and store design. Designers often work in collaboration with developers to make sure the website reflects the brand image.
- Affiliate Marketing on Shopify
Affiliate marketing allows you to sell your services as an affiliate which publishes content that directs an audience toward a product. This allows you to promote Shopify and related products to your audience.
How to Apply to Be a Shopify Partner
There are four general steps you need to follow to become a Shopify Partner.
- Join on the website
First and foremost, you just need to join. It’s free and immediate to become a partner. You just have to click “Join Now” on the Shopify Partner website.
- Verify your email address
When you create an account with the Shopify Partner site, you’ll get a verification email. This email is only live for 24 hours, so make sure you verify as early as possible.
- Fill out your information
Once you have a verified account on the Shopify Partner site, you’ll be able to fill out all required information. This information generally gives Shopify information about what services you provide, your legal information, and more, all of which is important to ensure you’re allowed to provide the services that suit your business the most. Agree to the terms of the Partner Program Agreement as well.
- Apply to various Shopify Partner programs
Finally, go to the Shopify Partner dashboard to start applying to different Shopify Partner programs. To apply to certain programs, you may need to demonstrate a certain amount of proficiency in a topic, or you might need to provide evidence that your business is well-suited to that program. Check the specifics for whatever program you’re planning to apply for if you’re uncertain whether you’re eligible.
Getting the Most out of Your Shopify Partnership
After following these steps, you’re officially a Shopify Partner. However, getting more out of your Shopify Partner program is all about knowing how to use it.
First of all, advertise your Shopify Partner Program on your own sites. If you have a website or LinkedIn, for example, then you want to spotlight that your company offers these programs. Shopify users browsing through Shopify Partners aren’t the only people who might be interested in your Shopify Partner services; your existing customers may also want to try them.
Second, make sure you deliver what your customers ask for when they ask for it. If you regularly deliver on your projects, then you may move up to the coveted Shopify Partner Plus designation, which indicates that you’re a standout Shopify Partner.
Finally, remember to add any applicable skills to your Shopify Partner page. The more things you’re able to do, the more likely that a client will find you and want to use your services.
The Bottom Line
Shopify partnership can be a great way to build your brand and provide even more help to users who might need it. If you want to become a Shopify Partner, then these are the biggest tips to consider. Many Shopify Partners are also Shopify users themselves; if this is where you find yourself, then make sure you use Refersion and Shopify apps to improve the ecommerce options available as a seller.