Why Yesterday’s Basic Influencer Marketing Isn’t Good Enough Anymore
When influencer marketing first got started, it was simple: Send a free product to an influencer, ask them to make a post about your company, and wait for sales. Modern influencer marketing is different. To succeed, you need:
Adopt A Campaign Approach.
Expecting an influencer to strike gold on their first post is increasingly unrealistic. Instead, it is better to plan for a campaign – a series of posts with different ideas – to achieve success.
Keep Testing New Ideas.
Consumer preferences and fashions are constantly changing. Therefore, it is crucial to keep an open mind with your influencer marketing campaigns. If an influencer suggests something you’ve never tried before, let them try it! This testing principle also extends to the media you use to experiment with photos, videos, text posts, and other formats.