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Automating Your Affiliate Marketing Software with Klaviyo

August 02, 2022

Automation can be a highly beneficial way to cut down on the amount of time you’re spending on non-creative work in your business. For example, imagine how much time you’d have to spend if you were emailing each person on your email newsletter individually; it would be the only thing you did.

You can improve the automation of your affiliate program tremendously with Klaviyo, a Refersion partner. By connecting your Refersion account and your Klaviyo account, you can automate a variety of emails to help grow your affiliate marketing program. Here’s how.

How to Set Up an Integration With Klaviyo

First, you need to integrate your Klaviyo account with your Refersion account. Refersion has a support article you can read to walk you through this process. This step-by-step guide with photos makes it easy to connect your two accounts.

Why Klaviyo Is So Helpful

What makes Klaviyo such a beneficial tool for your affiliate marketing software? It all comes down to affiliate relationships.

Your goal should be to build positive relationships with all your affiliates. At the end of the day, you want your affiliates to feel like they’re more than just numbers on a screen. Personalized emails can be a huge help toward making your affiliates feel like they’re really important to your company, rather than just doing work for your brand.

However, while you certainly could make lists and send these personalized emails by hand, it’s much easier to automate the process and personalize your communication without ever having to type out individual emails. That’s where Klaviyo comes in, allowing you to turn your data into personalized emails. When you combine it with Refersion, you can personalize your emails to affiliates as well.

Everything You Can Do With Klaviyo and Refersion

So, what can you do with Klaviyo’s help? Here are a few different email types that you can send, as well as why you might want to send them:

●  Send a Welcome Email to New Affiliates

A welcome email is a great way to let affiliates know that you’re already excited to have them on board. In your welcome email, you can include links to your terms and conditions, general information about your affiliate program, and anything else that you find important to let new affiliates know. This lets them know that you care about them from the start.

●  Send Regular Onboarding Emails to Help Your Affiliates Get Into Your Program

You can also send onboarding emails spaced a week or two apart to new affiliates, giving them extra information that can help them start their affiliate journey even more effectively. For example, you may give some email templates, recommendations of extremely well-performing articles for new affiliates to read, and tips for regularly creating consistent content. This helps show your affiliates that you don’t expect them to do all the work, and you’re okay with doing some of the work as well.

●  Send Reminder Emails to Affiliates Who Haven’t Completed Important Steps

Some affiliates may not complete all the important steps right when they sign up. This may include giving you their payment or tax information, filling out all contact information like their phone number and email address, or requesting their first batch of affiliate links from your brand. You can send reminder emails to these affiliates to make sure it doesn’t slip their mind.

●  Send out a Monthly Email Newsletter for All Affiliates

A monthly email newsletter is a great way to keep all your affiliates on board with anything new that’s happening in your affiliate program. You can also spotlight affiliates that are doing exceptionally well, including interviews with your top-performing affiliates and recommendations for how other affiliates can perform even more effectively. By staying in touch with your affiliates, you’re able to show them that you want them to succeed.

●  Send Emails Containing Exclusive Offers to Certain Affiliates

Exclusive offers can be an amazing way to improve your affiliates’ work. For example, if you give a $50 bonus to any affiliate who makes at least ten sales in the next month, you may get six or seven affiliates who actually make the goal. That’s 60-70 more sales and 60-70 potential new customers. By tailoring the specific affiliates that you send these exclusive offers, you can make sure you’re reaching the right people.

●  Send Emails When Affiliates Have Reached New Tiers in Your Affiliate Program

If you’re using a tiered affiliate program, where affiliates get higher commission percentages depending on how many sales they make, then you can use the automatic email system to send out a personalized email when an affiliate makes it to a new tier. This can boost them to do even more work within the program and make them excited to get more benefits.

●  Send Emails Requesting Affiliate Feedback

Finally, you can also send personalized emails requesting feedback from certain affiliates. For example, you may ask for two different batches of feedback: one from your best-performing affiliates and one from your worst-performing affiliates. Then, you can compare the feedback to see what you’re doing well and what you might need to improve on.

The Bottom Line

Personalized emails are one of the ways that you can make your affiliates feel special. If you want to really improve your communication with your affiliates, then the Klaviyo and Refersion partnership is a great way to do it. Make sure you have a subscription to both services so you can get the most out of both.

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Written by

Ruthie Carey
Ruthie Carey