If you’re an Amazon storefront owner who is looking for ways to promote your product line with minimal effort, then you really need to take advantage of affiliates who can sell your products through their own channels for you–while you watch the revenue coming in from such sales passively.
Since its introduction in 1996, the Amazon Associates program still stands as one of the biggest affiliate networks, with over 900,000 members worldwide. With the expansion of the e-commerce giant’s product line over the years, many website owners, content creators, and influencers have been able to monetize their reach by promoting and selling all types of products through their channels. You can leverage their existing audience to put your products in front of them.
In this blog, we discuss proven tactics you can deploy today to promote your Amazon affiliate links and recruit affiliates that make selling even more passive for you.
Why Recruit Affiliates for Your Amazon Affiliate Program?
An average Amazon seller makes at least $1000 in sales through their Amazon storefronts, but many super-sellers end up making more than $100,000.
Getting to $100,000 is much easier when you’re not competing for eyeballs just on Amazon. Many business owners who sell their products on Amazon also promote their products on their own websites, and getting more websites selling for you can only increase the visibility of your storefront even more.
That’s where affiliate marketing comes in.
Promoting your Amazon affiliate links through solid affiliates has numerous advantages:
Reach a Larger Audience Quickly
You can only reach only so many people through your own platforms. Having more people on your team who promote your affiliate links through their own channels is an opportunity to grow your pool of potential customers in less time.
You Can Collaborate With Trusted People in Your Niche
Modern consumers trust the advice of industry influencers, niche experts, and other customers more than corporations–leverage this for your benefit and get them doing the selling for you!
You also have an opportunity to negotiate the percentage of sales they will receive and only collaborate with those who understand your product, audience, and how to sell to them.
Only Pay When a Sale is Made on Your Behalf
Get multiple people promoting your links without any risk to you–you only pay them when they have contributed to your own bottom line & helped you make money.
Take Your Time Back When Others Do the Selling
Making your affiliate marketing program sustainable and successful requires that you collaborate with like-minded individuals. Having influencers and trusted experts in your niche sell for you lets you focus on generating sales passively while you search for other opportunities, such as additional high-margin products for Amazon affiliate marketing.
7 Ways to Promote Your Affiliate Marketing Program
1. Identify Who Your Ideal Affiliates Are
Working with a team of five affiliates who know your product and understand your industry is better than working with a team of ten who don’t. The right affiliates will be able to recommend your products with more authority and authenticity and speak in the language of other potential customers who are in search of your products.
2. Connect with Niche Bloggers
Bloggers make good affiliates because:
● They already have an audience that trusts what they say, and
● They create high-quality content around the product they are promoting
Finding bloggers whose niche and audience match yours can help you attract more targeted affiliate traffic and generate higher conversions.
3. Create an Optimized Sign-up Page on Your Website
If your program is seriously worth considering, your sign-up page will need to make it known clearly to potential affiliates. Dedicate a specific page on your website for your affiliate program and make sure it is easily noticeable by visitors. Social media or email campaigns targeted toward recruiting can also link to this page.
Make sure to share about your program’s commission structure, affiliate benefits, and what to expect in clear and concise language. Include proof elements like:
● Stats on how much an average affiliate makes through your program;
● Stats on how many orders your affiliate network has generated for you;
● Stats How long your affiliates have worked for you (have you been able to retain them for years?)
● Video Testimonials from your existing affiliates
● Written reviews from your existing affiliates about their experience.
Don’t forget to follow that up with a clear sign-up button at the end.
4. Make Your Loyal Customers Your Resellers
If you are selling reliable products while providing a great customer experience, chances are that you already have happy customers who are promoting your products and service through word of mouth. Why not have them join as an affiliate and make a commission on the side while they are at it? Conversions are also enhanced when they share their authentic experiences with your products.
5. Invest in PPC Campaigns
While this is a costlier option, you can use this method if you’re looking for quick results.
These paid campaigns allow you to define specifically the type of audience you are targeting, which can help you be found by potential affiliates looking for programs to join or customers looking to buy. It’s advisable to run separate ads for both of these objectives.
Depending on your budget, you can run these campaigns via Google Ads, Facebook Ads, LinkedIn ads, and more.
6. Incentivize Existing Affiliates to Bring in Referrals
You can reward your existing affiliates based on the number of referrals they bring in. This can be done by giving a separate commission for the referrals they introduce and by occasionally offering them a bonus for their sales and referral efforts.
The larger your base of skilled affiliates, the more sales you can make passively.