If your website runs through Shopify Plus, as thousands of online companies’ websites do, that also means you need marketing solutions that are specifically aimed toward helping you make more money on Shopify Plus. Because affiliate marketing is such a big market right now, it’s very likely that you either have an affiliate marketing program or are interested in starting one.
Here’s what you need to know about finding the right affiliate marketing software solution for Shopify Plus.
Why Do I Need an Affiliate Marketing Software Solution?
Labor-intensive tasks are common in affiliate marketing, and efficacy is key. Your team has a lot of time-consuming day-to-day work that you can cut down on when you use software to bolster your marketing. Affiliate marketing software alleviates a lot of your team’s workload, ensuring that you’re able to dedicate time to nurturing your affiliates and ensuring they feel cared for.
An affiliate marketing software solution is a must-have if you’re looking to boost your affiliate marketing program, especially if you’ve just started one for your company.
So, when you’re looking for affiliate marketing software that will help you run affiliate marketing through Shopify Plus, how do you make sure you’ve got the best solution? Here are six tips to help.
1. Check for Integration With Shopify Plus
As you might know, not all software programs can be integrated with Shopify Plus. Generalized integration is important, but an official app is even better. If the company is a Shopify Plus Certified App Partner, this can also be a very good sign, as it can indicate that you’ll be less likely to experience glitches and other concerns that could negatively impact your experience.
2. Look for Software That Helps You Discover Top Affiliates
A common refrain you’ll hear in affiliate marketing is that “10% of your affiliates drive 90% of your sales.” If you’re able to identify this 10% of affiliates, you’ll be able to encourage them to drive even more sales. By nurturing the affiliates who are currently doing their best, you’ll be able to optimize and scale your network. Your software must help you discover and reach out to the people who are already doing a lot of work for you.
3. Aim for Software That Provides Tax Help
Taxes are key when it comes to finding a great affiliate marketing software solution. An affiliate marketing software solution needs to help you send out tax forms and track how much money you’re sending to affiliates for your own tax needs. Because of the negative effects of miscounting your tax information by just a few dollars, having automatic tax software can help you avoid issues once you hit tax season.
4. Look for a Streamlined Payment Process
Payments don’t need to be a frustrating part of your affiliate marketing program. Brands need to make sure they’re paying affiliates everything the affiliate has earned without overpaying or underpaying, both of which can seriously impact your relationship with your affiliate. Automated payment calculations and scheduled payments are an important part of affiliate marketing software.
5. See the Fraud Management Resources Available
No one wants to think about it, but the sad fact is that fraud does happen in affiliate programs. If you want to avoid making fraudulent payments to your affiliates, you need a robust system to ensure that it happens as infrequently as possible and that you’re able to catch it when it does happen. Fraud management resources for affiliate marketing are critical for affiliate marketing software.
6. Check for Direct Affiliate Connection
Finally, you should be able to reach out directly to your affiliates. It’s as important that your affiliates feel like you care about them as you feel like your affiliates are doing a significant amount of work for you. This relationship should go both ways. And one of the best ways to do so is to be able to email or message them directly. High-quality affiliate marketing software should allow you to contact your affiliates easily.
Shopify Plus is a strong platform that nurtures thousands of domains, and more are joining every day. If you’re one of the businesses that use Shopify Plus as a way to grow and manage your business, you also want to make sure that your affiliate program is just as effective to use and maintain. With these tips, you’ll be able to find affiliate marketing software that’s strong and works for you and your affiliates.
The Bottom Line
If you’re looking for software that has all of these features and more, check out Refersion. With strong fraud prevention, streamlined payments, and a process that prioritizes your relationship with your affiliates, Refersion is an amazing tool that can help you handle your program effectively.