Navigating the world of social media marketing can be difficult when you’re inexperienced, but, with a little insight, marketers can develop strong Twitter marketing campaigns that can bring new customers into the fold while regularly engaging long-time customers.
The following tips will be of service to any marketers looking to develop a Twitter marketing plan. Whether you’re looking to track the progress of your outreach with affiliate marketing software or simply drive organic traffic back to your website, Twitter can be used to your business’s advantage.
Marketing Through Twitter
Twitter is an interesting platform. It is a place where people can post large swaths of content to followers — from daily thoughts to jokes, breaking news to graphic design work, and a heartwarming video to a URL that links to an informative blog. Twitter is similar to the social media app Instagram, in that it allows users to curate a personality for themselves, but it differs from visually-based Instagram by being more text-based.
The fun of Twitter is the way it has been used in recent years, particularly its shift to where brands have become personalities on the app. No longer are brands trying to present themselves as this outward-facing company that is neutral and sterile; rather, they are committing to a personality: a persona that has brand recognition, an audience, followers, and high-quality content. The best part of all is that Twitter is free to use. It provides companies with space where they can curate their brand identity and image, so it can be shared and promoted in mere seconds to millions of users.
Furthermore, the app can be used to engage with customers, where it is used as a customer service and engagement tool. This new method of breaking barriers between companies and consumers is a revelation, as it makes it easier than ever before to develop and publish content that’s targeted directly to your intended audience. If all this makes the social media app exceptional, what are the particular ways that marketers can use the site?
Marketing to Users
While there are organic ways to increase engagement through Twitter, one of the simplest ways to achieve this is through the use of common marketing applied to a new medium. Traditional marketing and promotion methods are one of the easiest ways to have your business’s tweets seen by thousands of people.
“Promoted Tweets” is a feature offered by Twitter that allows businesses to have their tweets be seen by specific users across the site for a monthly fee. The program works by having your tweets promoted, as if they were organic ads, to users within your defined niche audience — meaning you’re being promoted to users deemed most likely to be part of your customer base.
Daily campaigns run under the promoted tweets campaign will help your company’s tweets be seen by the type of audience you want to reach. If you know your audience well enough, you’ll likely be able to get their attention with the right content.
One of the simplest ways to garner attention is through the use of an affiliate marketing campaign. When applied to Twitter, you’ll be reaching out to affiliate businesses and influencers who can organically promote your content to their audiences. These users should also exist within your business’s niche to ensure that you’re targeting the right customers every day.
Best of all, rather than paying for promoted tweets or ads, you’ll only pay when you get a conversion thanks to affiliate marketing — whether you’ve contractually defined that as being every time a user, in following an affiliate link, visits your website through Twitter or makes a sale within your online store. Best of all, you can track your analytics and engagement both through Twitter and your affiliate marketing network site, like Refersion, to ensure that you’re staying on the ball.
Twitter ads provide your business with another exceptional option, especially when paired with promoted tweets and an affiliate marketing strategy. Once your audience is defined, you can begin developing advertisements that are presented specifically to them through the app. This is one of the best ways to increase engagement with your brand, whether your goal is to increase video views, digital sales, or website conversions.
The Bottom Line
The above methods are great ways to market your company to Twitter users — but don’t forget that there are many other options available, whether it’s utilizing the right hashtags or posting content at the right time of day. If you’re looking to drive engagement without breaking the bank with advertising costs, consider looking into how an affiliate marketing campaign can benefit your business.