Whether your business is just getting started, is well established, or is in a slump, it can benefit from a marketing strategy focused on consumer growth. Getting more eyes on your brand is beneficial, as, although not every visitor to your website will become a customer, your likelihood of converting consumers to customers is higher.
Consider the following tips if you’re looking to grow your business and increase engagement.
1. Understand Those You’re Up Against
You can create a personalized business model by yourself, but you should conduct research on your competition, too. You can learn from whatever they’re doing right and avoid whatever they’ve gotten wrong.
2. Find Your Niche
If you’re looking to grow your business, you need to find the right customers. You need to know what your ideal customer looks like if you want to target them. Think of your business’s niche as the specific part of the market you are homing in on. The best way to approach your niche is to think of the following steps:
- Who does your customer want to be at their best?
- What is holding them back from realizing that best self?
- How do you, as a business, help them actualize their dream?
3. Improve Your Website’s Homepage
Your website should be clean and approachable and free of verbose text and poorly edited images. Customers will be more likely to engage with your website if they’re intrigued by it. Consider improving your site’s search engine optimization (SEO) if you want to make it easier to find via Google or Bing. In addition to doing things like improving SEO and making signing up or purchasing easy, make sure your homepage looks as perfect as possible.
4. Keep an Eye on Analytics
Tracking your business’s analytics closely can help you point out strengths and weaknesses in your marketing plan. Maybe that premier product you expected to sell incredibly well struggled to move even a few units; perhaps Twitter posts made in a certain style received more engagement than all your other tweets. By looking at your data, you can better understand what your business can do better to increase growth.
5. Include an Affiliate Marketing Plan
You may have heard of social media celebrities, and you’re wondering how these influencers can help your business. An affiliate marketing strategy can be used to attract attention to your website, all by using influencers as brand promoters. You can utilize these people to promote your products and business to their followers on social media, making it easier to reach a greater audience, especially within your niche.
6. Regularly Respond to Customers
Customer service is key when trying to grow your business. The last thing you want to see is a poor Google or Yelp review — a significant number of negative reviews can be the last nail in the coffin for some businesses. Take the time to treat your customers well, showing them they’re both appreciated and respected.
7. Remain Consistent
Consistency is a great way to garner trust from customers. If you’re regularly changing your branding, messaging, or product descriptions, customers are bound to become confused and disinterested in what you do. Whether it’s the quality of the cupcakes you bake or the coffee you brew, the tone of your Tweets or the style of your website, customers want you to remain consistent — it lets them know they can expect what they’re getting from their purchase. Provide them with something to believe in.
8. Have Faith in Your Business
You can do numerous things to bring attention to your business, making it unique or quirky so it stands out from the crowd — but, unless you’re making well-researched decisions, any business growth might just be a fluke. Furthermore, your business won’t get very far unless you have faith in the decisions you make.
Business opportunities will come and then fall by the wayside; some financial quarters will be more prosperous than others; customers will join your network and some will venture off toward another company. Whatever happens to your business, if you can keep a positive, focused perception, you can effectively overcome any trial and continue growing your business.
The Bottom Line
Believe in your business and listen to your gut. Decisions should make sense, not as if you’re taking an innumerable risk. If you’re ever unsure of your business approach, consider reaching out to our marketing experts at Refersion to bring sense to your business strategy.