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Is TikTok a Viable Outlet for My Affiliate Marketing Strategy?

July 15, 2020

Marketing-Strategy

Following the demise of the popular six-second video app Vine, many smartphone users were left looking for a replacement. Until recently, many people have missed out on the emergence of the incredibly popular app TikTok, which has taken the world by storm as of late. With millions of people now downloading the app and creating and viewing videos on the platform, popular media has finally turned its attention to the burgeoning social hub.

With more widespread acclaim being placed on this app, all while it creates new social media celebrities, people are wondering how they can get in on the moving tide. Marketing teams are especially investigating the app, questioning how it can be used for their own purposes. While some marketers might be considering starting their own company channel, they might be missing out on a more opportune avenue: the implementation of an affiliate marketing strategy focused on TikTok

As a business, it’s smart to get eyes on your products and services whenever possible, but you should be doing so in an authentic way. Relying on the right kind of affiliates can help you attract the exact customers you’re looking to court. To get the most out of your affiliates, consider utilizing the current popularity of TikTok.

Can You Make Money Through TikTok?

On its own, TikTok does not make its content creators money. The app does not share revenue with its content creators, so the creation of content is solely for the benefit of personal exposure.

Tip: Read our detailed guide on how to recruit affiliates via Instagram.

However, TikTok can make you money through a well-crafted affiliate marketing strategy. With the implementation of affiliate marketing software, you can effectively track the strength of your contracted affiliates, the number of site visitors being converted into customers, and more. With the help of some niche content creators, you can target the right people and entice them to visit your website, all in hopes of converting them into customers.

Customers
The Strength of Influencers

Like many social media apps that have preceded it, TikTok is creating its own form of digital celebrities. Similar to the times of Vine, some younger creators have banded together to create crafted content in close quarters, making for an atmosphere built around TikTok.

These content creators have a lot of potential to bring notoriety to themselves or to your brand. As mentioned above, a targeted affiliate marketing strategy can bring some notable attention — and customers — to your brand, but it can prove to be as beneficial for content creators. Since they don’t make revenue from the platform itself, they can greatly benefit from working with a company like your own, making for a symbiotic relationship that helps everyone involved.

Using TikTok Influencers for Your Affiliate Marketing Strategy

TikTok is in its prime, with millions of people flocking to the app to create content of their own and to view the content created by millions of others from around the world. With so many people using the app, it is a goldmine waiting to be struck by your business.

The influencers of TikTok should be sought out by your company, all to incorporate them into your overall affiliate marketing strategy. With the right content creators, ones whose content aligns with your niche, branding, and messaging, your company can begin reaching audiences it might have otherwise overlooked or missed altogether.

And even if your company is confused as to how it can work affiliate programming into TikTok videos, remember that the content creators on the platform likely have other social media channels, too. Beyond making brief references to your content on TikTok, you can have other advertising plugs made via a Twitter post, an Instagram story, or a YouTube vlog.

The possibilities for your company and its affiliate marketing strategy are nearly endless. With so many apps available to smartphone users, the ways you can find new customers are multifaceted and ceaseless.

Rather than just relying on one app, you should consider incorporating many different approaches into your strategy — and one of these should most definitely be TikTok. With the right affiliate marketing software, you can effectively track the progress and success of your company’s strategy, determining how it can be further refined for the future.

If you have any questions about getting started with affiliate marketing through TikTok or how it is incorporated into our affiliate marketing strategy, consider reaching out to one of our many experts to discuss the options that can benefit you.

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Written by

Ruthie Carey
Ruthie Carey