Last week, we headed over to the GrowCommerce conference in New York. This event was filled with inspiration and insight from 500+ attendees representing agencies, sponsors, and eCommerce businesses. You might recognize some of the sponsors who were there — Klaviyo, Gorgias, Retailmenot, and even Google showed up for a full day of networking and learning.
There were over 60 great speakers, including Google’s head of industry disruptive retail Therese Parkes and Ashley Rosenburg of Yotpo.
In between the amazing talks were plenty of networking breaks where attendees got to check out all the vendors. We, along with many other sponsors, had a booth with information and swag. In fact, Sezzle was giving out cupcakes from Carlos Bakery right next to us!
Some great things came from this conference, as we got to meet new brands who are interested in working with us. There was a lot of excitement around the different booths — it was the perfect opportunity for businesses to look into different services that might help them grow or make their lives easier.
The conference had three different “tracks” attendees could follow: “Delving into Data,” “Online + Offline Brand Building,” and “Conversation and Connection.” “Delving into Data” included sessions about multichannel advertising and how to build a trusted and engaged brand in the modern era. These sessions were all about the data and how to use it to your advantage. “Online + Offline Brand Building” had several sessions about topics like authenticity and enhancing customer engagement. Finally, “Conversation and Connection” featured Brand Tables, where attendees could ask questions and have conversations with brands. For example, Zach Jacobs of Thursday Boots held one session where attendees could ask him anything about Facebook Advertising. It was a good way to learn what’s working for other brands.
In the afternoon, there were two sessions that attendees could choose from. One was called “Delving into Data” and the other was “Online + Offline Brand Building.” These workshops were a great chance to network as well as learn a little more about the different ways you can build your brand and what you can do with your data when you get it.
Overall, it was great to meet new people and reconnect with some people that we already know.