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Using Stripe as Part of Your Affiliate Marketing Strategy

Last Modified: February 28, 2023

Affiliate marketing can be a great marketing component, but at the end of the day, you can’t start examining your affiliate marketing information until you have buyers. Those buyers need to go through a payment system of some kind, which is exactly why Stripe can be such a beneficial piece of technology. This payment system is a great choice for many individuals looking to create the affiliate marketing process.

Here’s what you need to know about affiliate marketing, Stripe, and connecting the two with Refersion.

What Is Stripe?

Stripe is a payment processor. When you’re crafting a business, the payment process you’re using probably doesn’t cross your mind. It’s not until you get to the part where you’re actually setting up how customers will pay for their products that you’ll likely start wondering how you’re going to cover that part. This is a common problem that business owners run into, and Stripe intends to end the problem forever by creating the only payment processor you’ll ever need.

The Stripe system supports over 135 different currencies and payment methods, and processes over 250 million API requests every day. Additionally, it can process a variety of different payment needs, including purchases for online-exclusive products, purchases for real products you’ll need to ship, purchases for subscription services, and even purchases for peer-to-peer transactions. People from around the world love Stripe, and its simplicity and power are both great reasons to use it. If you need a payment processor for your website, Stripe is a great choice.

The Importance of Affiliate Marketing for Your Company

Affiliate marketing is itself extremely important. The marketing tactic drives about 15% of all revenue from digital marketing channels in the United States and Canada. It is by far one of the most beneficial digital advertising techniques. Plus, if you choose the right brand affiliates, your affiliate marketing techniques can pay off long after their affiliate link is no longer actively impacting your sales.

The goal behind affiliate marketing is all about brand identity and brand awareness. The idea is that through affiliate marketing, people will get a better idea of your brand. They’ll start seeing you as being connected with your affiliates, and if they like your affiliates, that means they’ll like you.

For some businesses, it’s also not about making immediate conversions, either. It’s about planting a seed in a potential customer’s head, so that in a few months, when they’re ready to buy something from your industry, you’ll be the first company that pops into their head.

Connecting Stripe and Affiliate Marketing

Remember that if you’re going to be doing affiliate marketing, you also have to be doing affiliate tracking. Your affiliates expect you to pay for their services, as they’ve done advertising for you, and you certainly can’t expect that they’ll do this for you for free. This is exactly why affiliate tracking software can be so important.

If you use Refersion to track your affiliate marketing, you can take advantage of the company’s partnership with Stripe to do so. You’ll just need to embed a few code snippets throughout the process, including on your website and on the completed transactions pages. As soon as someone clicks through and places an order with Stripe, you’ll be able to get all the affiliate information you need from them.

The process of using Refersion to track your affiliate marketing is largely connected to processing subscriptions through the Stripe program. On the Refersion website, the company will walk you step-by-step through adding the code snippets necessary to your Stripe purchase pages. Additionally, if you want to “try before you buy” so you can start seeing how Refersion might track your affiliates and what information they might be able to show you, there’s a 14-day free trial. Sign up today to start learning at no cost.

The Bottom Line

Stripe is an incredibly powerful payment processor. Millions of people in the United States and worldwide use it every day, whether to make general payments in-person and online or to set up more complex processes like subscriptions, including subscriptions with a short free period and subscriptions where you start paying immediately.

Regardless of what you’re using it for, you’ll immediately learn that the Stripe processing makes it easier for you to connect your clients’ individual purchases. Even if Stripe hasn’t showcased yet the products that you’ll need your website to rely on, Stripe allows you to move through the literary options that you need to know, connecting to Stripe processes more easily. You can also use Stripe connection through Refersion to determine what products you need to understand from the ground up.

Get Started with Refersion

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Written by

Ruthie Carey
Ruthie Carey