Omnichannel ecommerce is becoming more important than ever before, and personalizing your ecommerce outreach for each individual browser is something you might want to look into if you’re really trying to maximize conversions and create a better user experience for each person who goes through your website.
If you’re trying to meet your customers where they currently are, you need a multichannel approach. Though the terms “omnichannel” and “multichannel” are often used interchangeably, according to BigCommerce, the terms have some overlap but are not identical. As they point out, all omnichannel marketing is multichannel, but not all multi-channel marketing is omnichannel.
An omnichannel approach starts with a multichannel retail provider, and Magento could be the perfect provider to help you start building an omnichannel creation.
What Is Magento, Now Adobe Commerce?
Magento started life all the way back in 2007, and its first-ever release occurred in 2008. It’s unique in that it’s an open-source ecommerce platform, so it’s possible for web developers to implement core components of Magento in their own projects, then supplement with plugins from other developers. Magento has thrived in large part due to the flexibility of the platform, as well as the community that has formed around it.
In 2018, Adobe acquired the company. Although it switched hands, and Adobe prefers to call the platform Adobe Commerce, it has remained open-source, and the core components of Magento have not changed. It’s still a highly versatile, uniquely independent platform option that works equally well for B2B or B2C sales and allows you to take your first step toward omnichannel marketing.
Magento is a great choice for affiliate tracking software because of the company’s open-source nature. The agility and options available to you through Magento are a great option for website owners who know a little bit about creating their own website, but also want the freedom to change and adapt things to their own needs. With over 1,150 solution and technology partners and more than 300,000 developers worldwide working on the software, Magento can help you do more with what you have.
Affiliate Marketing Software for Your Brand’s Website
Affiliate marketing is one of the biggest tools in the modern-day company’s advertising toolbox. Affiliate marketing can be so helpful for many reasons. First of all, it can be a critical component of your company’s brand image creation. Through affiliate marketing, you can project a specific image of your brand, whether it’s serious, funny, wholesome, exciting, or something else entirely. Second of all, you typically only have to pay affiliate marketers when they make a sale for you, which can help reduce your advertising budget in some ways.
The truth is that affiliate marketing works, and both advertising agencies and general publishers are taking note. All the way back in 2016, Forrester Consulting noted that as high as 81% of large advertisers were including affiliate marketing as part of their marketing protocols. They also predicted that the market would end up growing by at least 10% by 2020, so that number is likely even higher, especially since 11% of advertisers also answered that they were planning to start creating affiliate content in the near future. That means you need marketing software to succeed.
How to Use Affiliate Tracking Software With Magento
The best affiliate tracking software for your needs will always be Refersion. Because of Refersion’s partnership with Magento, you can quickly connect your store with Refersion to create simple affiliate management and more effective affiliate tracking. This includes a wealth of tracking information, allowing you to track a customer from clicking on an affiliate link to making their final purchase.
When you use Refersion for your Magento store, you can make things easier for yourself, your customers, and your affiliates. Not only is it easier to craft an affiliate dashboard, where new affiliates can sign up, but you can also check for promotion tools, financial overviews, and transaction data to track the amount of commission you’re paying out. Lastly, Refersion also offers support articles to help you along your journey. With the company’s 14-day free trial, you might as well sign up today and see what it has to offer.
The Bottom Line
There are many different ecommerce site management tools out there, and Magento, which is now called Adobe Commerce, is one of the best options for people who need flexibility and a variety of opportunities. If you’re looking for better affiliate management for your Magento site, you can’t go wrong with Refersion. Refersion makes it easier than ever to track all of your affiliate needs, top to bottom, as part of its partnership with Magento. Sign up today to learn how Refersion can help your affiliate program run more smoothly.