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4 Ways Beauty Brands Can Work With Influencers

December 17, 2020

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The beauty industry is evergreen, much the same as the health and wellness industry: People will always want to look healthier and feel better about themselves. It should come as no surprise that it’s a profitable market for just that reason, with the U.S. cosmetics industry alone worth over $90 billion in 2019. It might be an easy market to sell to, as there will always be consumers looking for products to make them feel and appear more beautiful, but standing out in the crowd is a difficult task.

Think of a store like Sephora and only consider the makeup products they sell — not counting skincare, haircare, and bath and body products. The sheer number of products and brands available are astounding! It can feel like a daunting industry to jump into if you’re a beginner business.

So, how do you stand out from the rest of the crowd? There are different methods your business can explore, but a well-structured affiliate marketing strategy can make all the difference, launching your brand above the rest of the competition.

Understanding Your Niche

The beauty industry is an incredible industry to be a part of, but it’s a massive industry, one with many different players, brands, influencers, products, models, and more. Finding your footing within that market is difficult, as there are bound to be many other brands just like you. So how do you find a way to stand out?

One of the simplest ways to set yourself ahead of your competition is to develop your niche. While you’re in the beauty industry, ask yourself: What part of the beauty industry do I belong to? And, once you have that identified, you’ll need to consider where you live within that niche, too.

This differentiation is important, as it allows you to identify what it is you’re selling and who your specific audience is. From this, you can begin developing language and style guides that will define your brand going forward, allowing you to separate yourself from your competition.

Standing Out in a Large Market

So you’ve got your niche, but where do you go from here? This is where the benefit of influencers and brands come into play.

Affiliate marketing is the simplest way for you to put these two groups to work for you. Affiliate marketing software like Refersion allows you to not only find brands and influencers to promote your products but create a hub where they can utilize pre-made content, develop content of their own, and track statistics of campaigns. But what makes affiliate marketing tick, and why is it perfect for your beauty brand?

Find your audience.

Influencers have an established audience to whom you can speak directly through promoted content. That direct connection is imperative to spreading the word about your brand and increasing engagement with your products.

Influencers create relationships with products.

Influencers garner audiences by having an authentic personality and presentation that lends itself to creating a relationship with their viewers. When they promote your products, their audience will trust their word — and, similarly, trust in your products.

Every action pays off.

Affiliate marketing provides you a premier return on investment (ROI), where you only have to pay a commission whenever an action is completed by one of your affiliate’s audience members, whether that is clicking on an affiliate link, visiting your website, or finalizing a sales conversion.

Utilize the visual aspect of social media.

Instagram affiliate marketing works best for beauty brands because of its visual marketing aspect. People can see your products in action and get one-on-one reviews from influencers, giving credibility to your products that far surpass a written advertisement.

Beauty branding is a wonderful industry to be a part of, as you’re providing people with products meant to improve the way they see themselves. Your business isn’t alone in this process of wanting to improve your perception of the world. Affiliate marketing software is a simple way for your brand to improve your reach, increasing engagement thanks to word-of-mouth promotion provided by influencers. Consider testing out the Refersion platform before the new year begins, starting your business off on the right foot.

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Written by

Ruthie Carey
Ruthie Carey