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What to Look for in Great Influencers featured image
Blog What to Look for in Great Influencers

Who are the good influencers? If you’re a small business, you don’t have tens of thousands of dollars to test dozens of self-professed internet moguls. And it’s hard to go by amount…

Client Spotlight: Terapeak featured image
Blog Client Spotlight: Terapeak

Selling one thing online through eBay or Amazon is pretty easy. Scale that up by hundreds or even thousands of items; that’s a different story. That’s where Terapeak comes in, helping businesses…

Building Your Affiliate Network – Hybrid Style featured image
Blog Building Your Affiliate Network – Hybrid Style

On a previous post, we listed the pros and cons of two different ways of going about affiliate marketing: joining an existing network, or building your own. Both sides have their merits,…

The 4 T’s of Influencer Marketing Benefits featured image
Blog The 4 T’s of Influencer Marketing Benefits

A recent post on Shopify showed just how healthy the landscape for influencer marketing is. About two-thirds saw “the prices influencers charge for posts go up in the past 12 months.”…

Join an Affiliate Network or Start Your Own? featured image
Blog Join an Affiliate Network or Start Your Own?

Early on in any company’s foray into affiliate marketing as a merchant, each has a choice to make: do you join an existing affiliate network, or do you start your own?…

7 Tactics to Supercharge Your Affiliates featured image
Blog 7 Tactics to Supercharge Your Affiliates

Remember way back when you used to work that 9-to-5 job in some corporate office? You collected your paycheck every two weeks, but there were some other perks: pizza Fridays,…

Does Referral Marketing Work for B2B? featured image
Blog Does Referral Marketing Work for B2B?

When most people think of referral or affiliate marketing, they tend to think of previous customers referring other like-minded individuals back to the business. While indeed referrals work amazingly well…

Micro-Influencer Marketing: the Pros and Cons featured image
Blog Micro-Influencer Marketing: the Pros and Cons

You’ve just wrapped your head around influencer marketing, which is something so new that the word “influencer” still has a red squiggly line under it as I’m typing this. And yet,…

Top 5 Mistakes by Newbie Affiliate Marketers featured image
Blog Top 5 Mistakes by Newbie Affiliate Marketers

Everyday over at Refersion, we help merchants who have previously never done any affiliate marketing take their first steps into these waters. This gives us a unique understanding of the most…

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