This article was contributed by Greg Hoffman, CEO of Apogee an affiliate management company. Advertisers — retailers, online merchants — need to be aware that the affiliate marketing channel is…
As marketers, there’s a benefit to planning ahead. Creating an annual content schedule, full of goals and expectations, makes it easier to meet business needs while providing a month-to-month structure….
This article was contributed by Leigh-Annea at BigCommerce where she researches and discovers strategies to increase organic traffic. Customer segmentation sorts your regular and prospective customers into distinct groups, making…
Successful affiliate marketing programs are fostered by the ability to regularly meet the demands of your customers. If you can find a way to speak directly to them, you can adequately…
This article was contributed by our partner Skubana. If you have a digital storefront, you may not think inventory management is too important. After all, nothing is out on the…
One of the most persistent questions we get from merchants is how they can find more affiliates for their program. Sure, we could just give you the usual advice —…
It’s all about the commission. The affiliate reps want that percentage to be as high as possible, and the merchants want it to be as low as possible. High commission…
The emergence of coronavirus/COVID-19 has shifted the way we, both around the globe and in the United States, live our day-to-day lives. Its onset has caused many issues that people never expected…
As digital trends continue to change with time, so does the field of marketing. Marketing has tried in recent years to stay with the times, and many of these changes…
Engaging and effective email strategies can be hard to pin down. Generating content, the timing of email delivery, and SMS tools are all important aspects of marketing. You need to…
Transitioning to remote work after working within an office environment can feel both liberating and anxiety-inducing. Whether you’ve worked from an office for a few years or many decades, the…
A proactive affiliate marketing program requires a multi-pronged approach. To make the most of your affiliate marketing efforts, you need to employ numerous different channels to aggregate audience engagement and conversions….
