You may have noticed that user privacy has taken over the digital advertising conversation lately. This reckoning with the ways in which technology companies track consumer behavior online is long…
Consumers today not only value the products and services they pay for — they also want to engage with brands. By creating a trustworthy, value-driven, and approachable relationship with customers,…
With the amount of competition from big-box stores and massive online retailers, maintaining a boutique or niche business can be challenging. But many online shoppers do want to support small…
As the number of Americans using social media continues to climb, it’s no wonder that a brand’s success can hinge on a successful online marketing campaign. But advertising on social media…
As the internet has improved and social media has become more widespread, people rely less on traditional media for information. Social media influencers and bloggers have become the new source…
Brands have a number of different apps they can rely on when exploring influencer marketing. Whether it’s TikTok or Twitter, there are various directions that brands can go in. But…
When we talk about media or public relations (PR), many businesses tend to track it in traditional ways. Most of the time that means commentary relative to the business and…
Performance affiliate marketing is an area of focus that a lot of businesses are looking past. But what is it about it that makes it so fascinating? What makes performance marketing especially important is…
With over two billion monthly logged-in users and ranked as the second most visited website in the world, YouTube is a premier platform for marketing. As a small business, one of the most…
Brand partnerships are relationships that can truly boost your company’s revenue, engagement, and customer base. The marketing strategy is yet another subset of performance marketing, but what is it about brand…
When we discuss influencer marketing and ambassador marketing, we tend to talk about it in relation to social media: You hire influencers to promote your brand across Facebook, Instagram, YouTube,…
As an affiliate marketing professional, you’re always on the lookout for ways to improve your business’s leads, engagement, and conversions. One of the foremost ways is through the promotion of content as…
