Influencer Marketing

TikTok, the world’s most downloaded app, is most popular among Generation Z — but it has been growing in popularity…

One of the biggest marketing challenges brands currently face is finding ways to collaborate with influencers and affiliates, and to…

There are many marketing terms out there, and understanding all of them is critical to helping your business succeed at…

Influencer marketing is a trendy, effective tactic that’s becoming an increasingly important part of many brands’ performance marketing strategies. But…

Influencer marketing is essentially a form of social proofing in various niche markets. Although paid advertisements and social media algorithms…

With the amount of competition from big-box stores and massive online retailers, maintaining a boutique or niche business can be…

As the number of Americans using social media continues to climb, it’s no wonder that a brand’s success can hinge on…

As the internet has improved and social media has become more widespread, people rely less on traditional media for information….

When we discuss influencer marketing and ambassador marketing, we tend to talk about it in relation to social media: You…

The beauty industry is evergreen, much the same as the health and wellness industry: People will always want to look healthier…

A strong affiliate marketing strategy is a great way to bring attention to your brand and its services, but the wrong affiliates…

Any affiliate rep that helps bring in sales is a great partner to have, but Influencers can definitely make a…