While Cyber 5 — Thanksgiving and Black Friday through Cyber Monday — get all of the hype, and they definitely deliver, the other 24 days leading up to Christmas day still account for more than 80% of retail sales. That means a successful Q4 is built like a month-long marathon, not a weekend sprint.
We’ve put together these resources for making the most of the remaining 24 days of the holiday buying season, keeping in mind peak shopping days, shipping deadlines, and drastic changes in shopping behavior.
